5Alderson, Wroe. Dynamic marketing hehavior: A functionalist theory of marketing[M]. Homewood, Illinois: Richard D. Irwin, Inc:1965.
6Bucklin, Louis P. A theory of distribution structure[M]. Berkeley, CA: IBER Special Publications, 1966.
7Wilkie, William L, and Elizabeth S Moore. What does the definition of marketing tell us about ourselves? [J]. Journal of Public Policy & Marketing, 2007, 26(2): 269-276.
8Hunt, Shelby D. The nature and scope of marketing[J]. Journal of Marketing, 1976, 40(3): 17-28.
9Wilkie, William L, and Elizabeth S Moore. Scholarly research in marketing: Exploring the "4Eras" of thought development[J]. Journal of Public Policy & Marketing, 2003, 22(2): 116-146.
10Wilkie, William L, and Elizabeth S Moore. Maeromarketing as a pillar of marketing thought[J]. Journal of Macromarketing, 2006, 26(2): 224-232.
