电子商务环境下茂名农产品冷链物流运作体系优化途径研究

Research on the Optimization Approach of Cold Chain Logistics of Maoming Fresh Agricultural Products under E-commerce Environment

茂名作为农业大市,农产品物流是影响当地社会经济发展的重要因素。随着生鲜电子商务的快速发展,农产品冷链物流的重要性越来越突出。文中对当前茂名农产品冷链物流运作体系中存在的问题进行了分析,从强化农产品产业化建设、构建农产品标准化体系、建立农产品供应链信息平台、构建协同运作的冷链物流网络四个方面对促进茂名农产品冷链物流的发展提出了优化途径。

As a big agricultural city,agricultural products logistics is an important factor affecting the development of local economy and society in Maoming. With the rapid development of e-commerce,the importance of cold chain logistics of agricultural products has become more and more important. This article analyzes the problem of the present Maoming agricultural products cold chain logistics system,and in order to promote the development of cold chain logistics of Maoming agricultural products,put forward the optimization approach from the four aspects of the construction of the agricultural industrialization,the construction of standardization of agricultural products,the establishment of the agricultural products supply chain information platform,the construction of the collaborative cold chain logistics network.