基于互联网金融模式下的保险营销研究

Research on insurance marketing based on Internet financial model

互联网+模式下,保险行业的营销能力不断降低并导致一系列问题的产生,需要针对自身实际情况,定制一套适合的市场营销模式,充分利用互联网金融模式下的优势,对保险营销战略措施和营销体系进行优化,从而促进保险行业的健康可持续发展。

The marketing ability of the insurance industry is decreasing and a series of problems are caused in Internet ＋ mode. It is necessary to set a suitable marketing mode according to the actual situation,make full use of the advantages of the Internet financial model, take measures to optimize marketing system, so as to promote the healthy and sustainable development of the insurance industry.