浅谈企业开展网络营销的策略

Discussion on the strategy of enterprise network marketing

当前企业的成功须具备的三个条件:世界级的品牌,能够适应外部市场变化的内部组织结构,网上营销能力。由此可见,网络营销已经成为今后企业生存不可缺少的条件,网络营销的应用也成为当前企业取得竞争优势的关键性技术。从目标市场的选择、营销商品的选择和网络营销方式的选择三个方面,对当前企业开展网络营销策略进行详细的论述。

The success of the current business must have three conditions ： a world-class brand, the internal organizational structure that can adapt to the external market changes and online marketing capabilities. It can be seen that the network marketing has become an indispensable condition for the future survival of enterprises, and the application of network marketing has become the key technology of the current enterprise to obtain competitive advantage. From the choice of the target market, the choice of marketing goods and the choice of network marketing, the network marketing strategy of enterprises were analyzed in this paper.