创意经济视角下农产品营销创新的思考

Thought on the Marketing Innovation of Agricultural Products from the Perspective of Creative Economy

21世纪是知识经济时代,也是体验经济和创意经济时代,创意视角下的各级产业发展有了新的思维和方式。该文将文化创意与农产品营销结合起来,从创意经济这新的思维和角度,重新理解和思考农产品的营销,运用创意经济的理论和方法阐述农产品营销新方向,探讨创意经济视角下农产品营销的可行性。

The 21st century is not only the era of knowledge economy,but also the eras of experience economy and creative economy.The industries at all levels have developed with new ideas and patterns from the perspective of creative economy.By combining with the cultural creativity,the agricultural products marketing was re-understood and rethought from the new thinking and perspective of creative economy.Then,the new direction of agricultural products marketing was elaborated by using the theory and method of creative economy,and the feasibility of agricultural products marketing from the perspective of creative economy was explored.