湖北省电子商务扶贫问题与对策研究

Research on the Problems and Strategy of E-commerce Poverty Alleviation in Hubei

文章通过对湖北省农村电子商务在信息基础设施、县域电商、电商扶贫和淘宝村现象的广泛调研,指出了当前农村电商扶贫在理念、品牌、基础设施、人才和产业规划方面存在的具体问题,并针对上述五方面问题给出了建议。

Based on the extensive research of e-commerce in rural areas of Hubei province in the informa-tion infrastructure, the county、 economy, e-commerce poverty alleviation and Taobao village phenomenon, the paper pointed out that the current rural poverty alleviation business specific problems in the concept, brand, in-frastructure ,talent and industry planning. In the light of the above five aspects, the corresponding suggestions are given.