摘要
随着媒体市场环境发生的巨大变化,置身于社会转型期和市场经济之中的财经类报刊如何培育核心竞争力,便成为一个重要的课题。本文通过分析,指出财经类报刊的核心竞争力首先基于正确的编辑原则,而正确的编辑原则分别为专业性原则、独特性原则、可读性原则、普及性原则和艺术性原则。
As the enormous change has taken place in the market vironment of media,How the finance and economics newspapers and periodicals foster the key competitiveness will become an important subject in the period of society transformation epoch and market economy epoch.This disquisition point out that the key competitiveness of the finance and economics newspapers and period-icals lies in correct editor's principle at first through analysing,and the correct editor's principle is professional principle,unique principle,readability principle,popularization principle and artistry principle respectively.
出处
《河南社会科学》
2002年第4期198-200,共3页
Henan Social Sciences
关键词
财经类报刊
核心竞争力
编辑原则
finance and economics newspapers and periodicals
key competitiveness
editor's principle