高职院校连锁经营管理专业医药方向人才培养模式的探索

Exploration on the Talent Training Mode of Medical Direction of Chain Management Major in Higher Vocational College

目的:为提高高等职业院校(以下简称"高职院校")连锁经营管理专业医药方向人才培养质量提供参考。方法:分析我国医药零售连锁行业市场现状,总结目前人才培养模式的问题,针对弊端提出改革方案及措施。结果:基于我国医药零售连锁行业市场规模不断扩大、专业人才储备不足、新零售模式形成的市场现状,校企合作力度不够深入、设置课程的实践性和针对性不强、师资结构不合理的培养模式现状,提出以现代学徒制为基础,校企共担培养培育责任、招生即招工,共同设计课程体系、共同考核学生,构建教师和师傅的"双导师"教师队伍。结论:基于现代学徒制的人才培养模式作为高职院校连锁经营管理专业医药方向教学改革的切入点,有利于培养出符合行业需求和社会发展的高质量医药管理人才。

OBJECTIVE：To provide reference for improving the quality of talent training for medical direction of chain management major in higher vocational college. METHODS：The situation of pharmaceutical retail chain industry market was analyzed in China;the problems of talent training mode were summarized to put forward reform plan and measures according to disadvantages. RESULTS：Based on the market situation as continues expansion of pharmaceutical retail chain industry market scale,shortage of professional talent pool,the formulation of new retail mode in China,and training mode situation as not enough in-depth cooperation between college and enterprise,poor practicality and pertinence of course setting,irrational teachers’ structure,teaching reform could be conducted on the basis of modern apprenticeship system in following aspects,such as college and enterprise shared the responsibility of training and cultivating,student admission is recruitment;college and enterprise designed curriculum system and assessed students together;＂double tutor＂team of college teacher and enterprise teacher was constructed. CONCLUSIONS：The talent training mode based on modern apprenticeship system is the entry point for teaching reform of medical direction of chain management major in higher vocational college,which is conducive to cultivate high quality pharmaceutical management talents meeting industry needs and social development.