利用新媒体促进消防宣传工作之探讨

Study on the Application of New Media to Promote Fire Safety Publicity

现阶段,新兴传媒技术迅速发展,并以其时效性快、信息量广、互动灵活、形式多样等特性,直接介入公众生活,影响群众思想行为。在这样的背景下,消防宣传工作应抓住机遇,积极转变宣传方式、拓宽宣传渠道,突破时间、空间限制,实现跨越提升。分析了消防宣传工作面临的问题及新媒体在消防宣传中的作用,并对利用新媒体搞好消防宣传工作提出了建议。

At present,because of the rapid development of new media,and its timeliness to spread large volume of information in flexible and interactive forms,it has gone directly into the life of the public,affecting people ＇s thoughts and behaviors.Therefore competent authorities should seize the opportunity to publicize fire safety and actively change the way of publicity,broaden the channels of publicity,break through the time and space constraints,so as to achieve leapfrog upgrade.This paper analyses the problems in publicizing fire safety as well as new media＇s role in the publicity,and puts forward some suggestions on how to use new media to publicize fire safety.