国产动画影片文化表达的构建策略探究

Strategies of Constructing Culture Embodiment in Domestic Animation Films

近年荧屏上出现国产动画影片的外在表现与内涵不相衬的现象,动画片不能有效的传播民族文化,同时也失去了观众,这对于民族文化的传承非常不利,必须坚持以本国的民族文化为本进行创作,将中华民族的"型"和"神"结合起来考虑,设计符合本国人民口味,具有民族文化特征的优秀动画影片。

The connotation of some domestic animated films and their embodiment on the screen fail to match well. Consequently, the national culture can not be effectively transmitted in animation films and the audience are lost, which is unfavorable for the national cultural inheritance. In the animation, ＂national cultureoriented＂ must be bore in mind, ＂type＂ and ＂spirit＂ of Chinese people be considered comprehensively so as to create excellent animation films with national culture characteristics and to the taste of the Chinese people.