培育社区教育品牌的机制和策略——以常州市为例

The Mechanism and Strategy of Cultivating Community Education Brand——a Case Study on Changzhou City

随着终身学习时代的到来与社区教育的进一步发展,社区教育品牌建设的重要性越来越凸显。从社区教育品牌的内涵、建设机制和途径以及社区教育品牌项目实践探索等方面对新形势下如何使社区教育走品牌发展之路进行了阐述。

With the arrival of lifelong learning era and the further development of the community education, the importance of brand building on community education becomes more and more prominent. The paper expounds the connotation, the construction mechanism and the way of community education brand, and the practice exploration on brand project of community education, etc., and how to make the community education take the road of brand developing under the new situation.