摘要
近年来,国产中小成本电影显现出巨大的市场价值和生长性,其市场创制经验亟待被言说、探讨和剖析。国产中小成本电影经由长期实践与反复"试错",逐渐构建出一套可资总结的市场生产要素矩阵组合。通过不断拓展产业发展路径,国产中小成本电影在局部化的市场空间中完成了创制力的革新与提升。
In recent years,domestic small and medium budget movies have demonstrated they possess enormous market value and growing potential. There is an urgent need to discuss and analyze their marketing and creation experience. Domestic small and medium budget movies have gradually established a range of matrix combinations of essential market productive factors,by means of a long-term practice of trial- and- error. By rapidly expanding industrial development paths,domestic small and medium budget movies have completed the process of innovation and promotion of their creative power in a localized market space.
出处
《浙江传媒学院学报》
2017年第1期72-81,165,共10页
Journal of Zhejiang University of Media & Communications
基金
2016年国家社科基金艺术学重点项目"中国电影产业供给侧创新与发展研究"(16AC003)的阶段性成果之一