论市场经济中的媒介产品

Study on the Media Production in Market Economy

大众传播为媒介产品的出现提供了必要条件,媒介产品生产需要得到补偿,要在市场中遵循价值规律。媒介产品作为一种精神产品,满足的是社会不断变化成长的精神交往以及文化需求,因此具有社会公益性和市场盈利性。媒介产品的生产存在许多不确定性因素,只有把握媒介产品特殊的性质和内在的矛盾关系,才能把握住层次丰富的媒介产品关系及市场规律,实现媒介产品价值。

The emergence of mass communication provided the prerequisite of media production, in order to obtain monetary compensation of production, mass media need to obey the law of value. As a kind of spiritual production, it is supposed to meet the growing needs of spiritual and cultural interaction of the whole society, therefore it has publicity which is opposite to the exclusiveness of other private production in market economy. There are a lot of uncertain elements included in media production, the key is to comprehend the unique property and the inner paradox of media production, in this way, the abundant relations twined on the media production can be grasped and use them as advantages to gain profit in market.