农民工城市归属感与购房意愿关系的实证研究

The Relationship Between Belongingness and Housing Purchasing Intention:An Empirical Study of Migrant Workers

笔者基于感知价值理论和社会认同理论,探究农民工的城市归属感与购房意愿的关系及其代际差异。两项问卷结果表明,农民工将在城市购买住房作为其获得社会认同的重要方面;同时,农民工的城市归属感与购房意愿之间有显著的线性关系,这种关系又存在年代差异,农民工年龄越小,在城市购房的意愿越强。本研究结果对更好地认识转型过程中农民工的认同困境、帮助政府思考城镇住房政策、更有效地推进新型城镇化战略具有重要意义。

This empirical study is built on perceived- value theories and social identity theories to investigate the relationship between migrant workers＇ housing purchasing intention and their sense of belonging, and their age or generation differences. We have conduc- ted two surveys in several cities of Jiangxi Province, using migrant workers in these cities as our sample. Results based on factor analysis and muhiple regressions demonstrate that gaining social recognition is the most important in their perceived values of housing pur- chase. Meanwhile, the need to belong or become city residents has a significant impact on their purchasing intention. Such impact, however, varies across age groups, showing that the younger the age group, the higher need to belong to the city, consequently the stronger the intention to purchase housing in the city. This study sheds insights on understanding the identity confusion of migrant work- ers and provides strategic implications regarding how to reform housing policies to facilitate appropriate urbanization. It also provides important implications for government to set appropriate housing policies helping migrants workers to gain their social identity and enhance their belongingness.