时局·文化·市场——从《大公报》(桂林版)出版广告看战时桂林的出版文化生态

Current Political Situation/Culture/Market

抗日战争时期,桂林"文化城"成为大后方的出版中心和国统区抗战舆论的前哨阵地。在颠沛流离的非常态社会环境下,文化的市场生存与社会责任的坚守显得更艰难可贵。《大公报》(桂林版)的诞生是抗战时局推动下的产物,承担着抗战文化信息传播的重要责任。对于抗战时期出版史的研究,因史料的散佚,而让诸多学者面临"无米之炊"。抗战时期的出版广告则为我们打开一个研究战时出版活动的新视窗。本文试图从《大公报》(桂林版)出版广告这一视角切入,多维度考察抗战时期桂林的文化生产情况,探寻非常态环境下书业生存的策略以及复杂时局影响下的文化生态。

In the Anti-Japanese War, Guilin, as a cultural city, became an Anti-Japanese War publishing center in the rear area under the ruling of the KMT. Under the social environment full of hardships, the survival of culture and commitment of social responsibilities were considered valuable and remarkable. Ta-Kung Pao （Guilin Edition）, born under that political situation, bore the responsibility of promoting cultures on the Anti- Japanese War. However, due to limited historical resources and data, the study on the history of the publishing industry in the Anti-Japanese War was like making bricks without straw for researchers. The perspective on advertisement publishing during the Anti-Japanese War opened a new window for the research. This paper attempts to investigate into the promotion of Guilin＇ s culture during the Anti-Japanese War from the perspective of advertisement publishing in the Ta-Kung Pao （Guilin Edition）, and explore the survival strategies of the publishing industry and its cultural ecology in that unusual political environment.