基于“互联网+”农产品供应链质量监管体系研究

Quality supervision system of agricultural product supply chain in the background of “Internet +”

考虑到"互联网+"对农产品供应链系统构成和运作模式的影响,为构建"互联网+"时代农产品供应链质量监管体系,加强农产品质量监管,提升农产品质量安全水平。以系统分析"互联网+"对农产品供应链系统构成和运作模式创新驱动为基础,构建基于"互联网+"农产品供应链系统结构,分析"互联网+"农产品供应链的运作模式、特点及其不同环节存在的质量隐患,探讨基于"互联网+"农产品供应链质量监管体系。结果表明,"互联网+"农产品供应链系统有资源节约、消费者健康消费、优化产品结构等创新驱动机制,其运作模式有参与主体的多样性、博弈关系的多重性和质量问题多源性特点,产品质量控制存在产品自身质量不高、投机恶化质量环境、信息服务影响质量行为等问题。研究表明,基于"互联网+"农产品供应链实体终端和虚拟主体的"三位一体"质量监管体系,对完善"互联网+"农产品供应链对实体终端产品质量监管、虚拟参与主体信息服务一体化质量监管,以及对物质流参与主体仓储配送质量监管具有重要意义。因此,提出构建统一网络系统平台、完善冷链配送体系、加强质量契约设计等建议。

Considering the significant influences imposed by the ＂Internet＋＂ on the composition and operation mode of agricultural product supply chain, it is very beneficial to improve the supervision and quality of agricultural products by building a quality supervision system of the influences imposed by the ＂Internet＋＂ on agricultural product supply chain. Based on the systematic analysis of the innovation-driven structure and operation mode of agricultural product supply chain under the influence of the ＂Internet＋＂, this paper constructed an agricultural product supply chain structure with ＂Internet＋＂ and analyzed its operation modes, characteristics, and invisible quality problems. Results show that agricultural product supply chain with ＂Internet＋＂ is helpful to save resources, to improve consumers＇ health, and to optimize product structure. Its characteristics include the diversity of participants, the multiplicity of game relationships, and the multiple sources of quality problems. The structure also has some problems such as the lower quality of product itself, degraded quality environment caused by speculation, and negative quality behaviors by low information service. This research indicates that the integrated quality supervision system of ＂3＋1＂, including quality supervisions of production sector, marketing sector, and logistic sector, with one integrated virtual information service network can improve the systematic quality supervision significantly. To realize the real benefits of the agricultural product supply chain with ＂Internet＋＂, this research suggests to build a unified network platform, to improve the cold distribution system, and to enhance the design of quality contracts.