新常态下委托管理饭店知识转移的影响因素研究

The Influence Factors on the Knowledge Transfer in Entrusted Management Hotels under the New Economic Normal

在经济新常态的背景下,我国饭店业也由爆发式增长转变为常态式发展,亟须转型升级来适应新的发展环境。本文以我国委托管理饭店为调查对象,提出进行高效的知识转移是饭店提升自己核心竞争实力、成功实现转型升级的有效途径。通过文献元分析与访谈调研方式,提取出影响委托管理饭店知识转移效果的5类特征变量,即知识特性、知识转移方特征、知识接收方特征、知识转移渠道及知识转移情境因素。利用回归分析方法,探究各个因素对知识转移效果的影响、作用方向和作用程度,并分析国内外饭店管理公司知识转移影响因素及效果的差异,以期为委托管理饭店成功进行知识转移提供指导建议。

Under the New Normal economic background, the growth of China's hotel industry has transformed from explosive growth to normal development, so there is an urgent need to upgrade to adapt to the new environment for the development of hotel industry. This paper took entrusted management hotels for example, proposed that entrusted management mode was an important way of hotels to get and transfer knowledge. This paper explored the influence factors of knowledge transfer in entrusted management hotel by literature analysis and interviews, which included 5 kinds of characteristic variables: characteristics of knowledge, characteristics of knowledge transfer, characteristics of knowledge receiver, knowledge transfer channels and knowledge transfer situational factors. Then this paper explored the direction and extent of the factors on knowledge transfer effectiveness, and compared knowledge transfer in domestic and abroad. The results showed that:(1) there is significant difference between home and abroad on the influence factors and transfer effect, thus hotel owners should adjust targeted knowledge transfer strategies according to the management company;(2) the complexity of knowledge will suppress the effect of knowledge transfer, but transfer willingness, learning culture, motivation system, transfer channel and trust relationships can promote knowledge transfer successfully and improve the efficiency of knowledge transfer;(3) the implicit of knowledge, transfer ability, receiving willingness, absorption capacity and knowledge structure have no significant correlation with knowledge transfer performance. In the end, in order to improve the efficiency of knowledge transfer, management suggestions are discussed.