依托于肇庆山水旅游论肇庆岩前村的休闲旅游发展

On the Development of Leisure Tourism in Yanqian Village Relying on the Mountain and Water Tourism of Zhaoqing

随着人们旅游需求的转变,人们渐渐由传统旅游过渡到休闲旅游。休闲旅游不仅仅是游、娱、购、食、住、行,人们更注重旅游的体验性,在旅游中获得的精神享受远远超过物质上的体验。本文通过研究岩前村的休闲旅游发展现状,依托肇庆星湖景区的旅游资源,用SWOT矩阵战略分析岩前村的休闲旅游规范化发展的可行性,打造岩前村休闲旅游一条街,为肇庆旅游经济注入新血脉,开发新的旅游产品和旅游模式,从而增加肇庆旅游发展的竞争力。

People＇s need of travel is gradually transforming from traditional tourism to leisure tourism. In addition to travel, entertainment, shopping, eating, lodging and walking, people pay more attention to the experience of tourism in leisure tourism and their spiritual enjoyment is far more than material experience. In this paper, through the study of the status quo of the leisure tourism development in Yanqian Village, relying on the tourism resources of Xinghu Scenic Area of Zhaoqing, the SWOT matrix strategy is used to analyze the feasibility of the normalized development of leisure tourism in Yanqian Village, in order to build a street for leisure tourism, bring vitality to tourism economy in Zhaoqing, and develop new tourism products and models, thereby increasing the competitiveness of tourism development in Zhaoqing.