“互联网+”背景下邢台市旅游地形象定位与重构

Orientation and Reconstruction of Xingtai Tourism Destination Image Under the Background of "Internet +"

论文在传统旅游形象研究基础上,主要以互联网传播内容与数据为研究对象,发现邢台市在传播形象过程中重视不够、创新不足、效果不佳等问题,提出了城市关键性的旅游形象定位、口号设计,并从城市环境治理、城市意象塑造方面为邢台旅游形象重构提出相应策略。

Based on the research of traditional tourism image, the paper mainly studies the content and data of interact communication, and finds out the problems in the process of communication in Xingtai, such as insufficient attention, lack of innovation and poor effect, puts forward the key tourism image positioning and slogan design of city, and suggests the corresponding strategies for the reconstruction of Xingtai tourism image from the aspects of urban environmental governance andurban image building.