新媒体背景下少数民族民歌的国际化传播策略

The International Communication Strategy of Ethnic Folk Music under the Background of New Media

我国是一个多民族的国家,每个少数民族在其发展的过程中都形成了大量的原生态民歌。少数民族民歌的国际化传播有利于促进少数民族文化与世界文化的交流。然而,目前我国少数民族民歌国际化传播的路径相对较窄,传播渠道较为有限。随着新媒体时代的到来,少数民族民歌国际化传播迎来了新的发展机遇和挑战。分析了当前我国少数民族民歌生存以及国际化传播的现状,梳理了少数民族民歌国际化传播的机遇与挑战,并在此基础之上提出了新媒体背景下少数民族民歌国际化传播的途径和策略。

China is a multi-ethnic country, each minority in the process of its development has formed a large number of the original ecological folk songs. The international communication of minority folk songs is conducive to promoting the communication between the national culture and the world culture. However, at present, the international communication of ethnic minority folk songs in our country is relatively narrow, and the communication channels are limited. With the advent of the new media era, the international spread of ethnic minority folk songs has ushered in new opportunities and challenges. This paper analyzes the current situation of China＇s ethnic minority folk songs of international communication, summarizes the opportunities and challenges of the international spread of minority folk song, and on this basis put forward under the background of new media means minority folk song international communication and strategy.