符号消费视角下羌族刺绣品牌视觉形象设计

The Design of Qiang Embroidery Brand Image from the Perspective of Symbolic Consumption

在符号消费越来越明显的趋势下,羌族刺绣品牌视觉形象设计必须结合符号消费观念的基本特点,强调品牌差异化取向,升华品牌符号意义,突出品牌符号的品位对等,促成消费者积极的符号认知。

Under the symbol consumption is more and more obvious trend, Qiang embroidery brand visual image design must be combined with symbol consumption concept of the basic characteristics, emphasizing difference brand orientation, sublimation brand symbol significance, highlight the brand symbol of grade equivalence and contributed to consumers positive symbolic cognition.