受众接受视角下民族特色产品的视觉效果设计研究

The Design of Visual Effect of National Characteristics of Products under the Audience Acceptance Perspective

开发民族特色产品是民族民众创业及民族经济发展的重要问题,市场环境下的民族特色产品开发必须把消费者需求作为出发点和落脚点,相关产品的视觉效果设计自然也要从受众接受视角下来审视。基于受众对产品接受和消费的心理特征,民族特色产品的视觉效果设计需要从差异化、审美、产品优势、产品气质、创意表达等方面来与消费者的视觉关注相契合。

Development of national characteristics of the product is national public entrepreneurship and the development of national economy, the market environment under the national characteristics of the product development must be the consumer demand as the starting point and the foothold, the visual design of the related products naturally have to from the audience visual angle look down. Based on the audience to accept the products and consumer psychological characteristics, national characteristics of the product visual design needs from the difference, aesthetic, product advantage, product quality, creative expression to visual attention of consumers and fit.