基于网络营销的企业策划方案分析——以古陵山食品有限公司网络营销为例

Analysis of Enterprise Planning Scheme Based on Network Marketing——Taking the Network Marketing of Gu Ling Shan as An Example

市场环境和消费者理念及其行为的变化给传统企业带来了挑战,如何应对网络市场的挑战是传统企业改革的重点。本文以晋城市食品行业龙头企业古陵山食品有限公司为研究对象,对该企业基本状况进行了介绍分析,研究了网络环境下市场和消费者发生的变化,并提出了该企业开展网络营销的策划方案,以期为其他同类企业开展网络营销提供借鉴。

The change of the market environment, the concept of the consumer and the behavior of the enterprise have brought challenges to the traditional enterprises.Taking the Jincheng Gu Ling Shah -the food industry leading enterprise as the research object,the paper analyzes the basic status of the enterprise and studies the change of network environment and consumer market. It also puts forward the enterprises＇ planning scheme canting out network marketing to provide reference for other enterprises.