大学生创业企业初创期的风险维度研究

Research on the Risk Dimensions in Initial Stage of College Students' Start-ups

成功应对初创期的各种风险,可以使大学生初创企业更好地成长。通过文献研究和创业者访谈,梳理了大学生创业企业在初创期的风险维度,并通过问卷法进行了实证研究。结果表明:大学生初创企业在初创期的风险维度由市场风险、成本控制风险、心态风险、团队协作风险、营销风险、技术风险和财务风险等7个维度组成。7个风险维度对大学生创业企业初创期总体风险的解释量为76.53%。其中团队协作风险、成本控制风险和营销管理风险三个维度是核心风险维度。

Dealing with various risks successfully in the initial stage of college student＇s start-ups can help their companies develop better. Through literature research and interviews with entrepreneurs, the risk dimensions in the initial stage of college students＇ start-ups were combed, and an empirical study was carried out by questionnaires. The results show that the risks in the initial stage of college students＇ start-ups are composed of seven dimensions： market risk, cost control risk, psychology risk, team cooperation risk, marketing risk, technical risk and financial risk. The seven risk dimensions account for 76.53% of the overall risks in the initial stage of College students＇ start-ups. Among them, team cooperation risk, cost control risk and marketing management risk are the core risks.