北京世界田径锦标赛接力项目运动员出场形式价值探析

Discussion on the Value About Relay Race Athletes' Form of Appearance in the Beijing World Athletics Championships

2015年北京世界田径锦标赛的出场形式既展现了举办城市的文化与精神面貌,又体现了创新发展与传播的新活力。文章运用文献资料法、视频观摩法和逻辑归纳法探析了其传播效应、文化价值与市场开发价值,以利于提高田径运动市场开发效应,充实田径运动内涵,丰富竞赛形式,振奋竞赛精神。

In 2015, the relay race athletes, new and brilliant form of appearance attracts everybody＇ s attention in Beijing World Athletics Championships, The characteristic form didn＇ t only show the culture and mental condition of host city, but also gave expression to the new life of innovation and propagation. And we finished this paper to inquire into the propagation effect, cultural value and the value of market developing about form of appearance in Beijing World Athletics Championships by using document research, video viewing method and logical analysis, in order that improve the effect of athletics market developing and enrich the meaning of athletics, increase the form of championship and raise up the spirit of match.