摘要
苏联解体后 ,国内外很多企业家赴俄开拓新市场。由于转轨中的俄罗斯政局动荡 ,经济滑坡、法规不健全等原因 ,企业经营风险很大 ,为此绝大多数企业难以为继并先后离俄回国。中国华富公司却独辟蹊径闯出了一条成功之路 ,成为中国开拓俄罗斯建筑市场的一面旗帜。该公司成功的奥秘是根据俄国国情 ,审时度势 ,适时打好五张牌 :质量牌、信誉牌、经营牌。
After the collapse of the Soviet Union, thousands of entrepreneurs from China and other countries went to Russia to open up a market. Due to a turbulent situation, a sliding economy, unsound laws and operation risks, most enterprisers have retreated from Russia. But Huafu has broken a successful road and become a new star on the Russian construction market. The success of the company relys on'quality, reputation, reasonal management, localization and long-term plan'.
出处
《西伯利亚研究》
2002年第4期9-12,共4页
Siberian Studies
关键词
中俄经济合作
跨国企业
企业管理
华富公司
Sino-Russian economic cooperation
transnational entrepreneur
business management
Huafu Company
experience of transnational operation