网络时代下新型数字平台广告设计的配色研究

Research on Color Matching of New Digital Platform Advertisement Design in the Network Era

随着网络时代的到来,越来越多的公司为了抢占网络虚拟世界而纷纷搭建了新型数字化平台,以求更好地拓展自身品牌形象;借助于数字化平台进行广告设计,以求更好地宣传和推广自己的产品。在新型数字平台中,为了更好地传达产品及其促销信息,必须做好广告设计的配色,如此方可提高产品的品质感与档次。重点结合网络时代下新型数字平台广告设计的科学、有效配色展开研究,以便更好地利用新型数字化平台做好广告设计和宣传工作,提升广告设计的水平,把握广告设计配色的奥妙之处。

With the advent of the internet era, more and more companies, try their best to seize the virtual world and have built a new digital platform to better develop their brand image, by means of advertising design in the digital platform, publicity and promotion of their products. In the new digital platform, in order to better convey the product and its promotional information, companies must do a good job in advertising design, so that to improve the sense of quality and grade. Therefore, this paper focuses on the combination of design and new digital advertising in the network era, and platform of scientific and effective color is studied, in order to make better use of the new digital platform to design advertising and publicity, to enhance design level, and grasp the subtleties of advertising design color.