提高研究生招生宣传效力的思考——以北京化工大学为例

Suggestions on Improving the Effectiveness of Graduate Student Enrollment Publicity——A Case Study of Beijing University of Chemical Technology

招生宣传工作是促进高校研究生生源质量提升的重要途径之一,但如何提高招生宣传效力是个亟待解决的问题。本文借鉴精准营销的概念对如何提高招生宣传效力进行了思考,并以北京化工大学为例,提出了明确宣传目标、开展定向宣传、完善宣传内容、优选宣传渠道、建立反馈机制等方面的建议。

Enrollment propaganda is one of the important ways to promote the quality of graduate students. But how to improve its effectiveness is an urgent problem. This problem has been discussed with reference to the concept of precision marketing. And taking Beijing University of Chemical Technology as an example, the authors put forward some suggestions which can be used to improve the propaganda effectiveness, including positioning the target, optimizing the content and channel, establishing feedback mechanism, etc.