基于“食物社区——合作社”的农特产品电子商务发展探讨

DISCUSSION ON AGRICULTURAL E-COMMERCE DEVELOPMENT BASED ON "FOOD COMMUNITY-COOPERATIVES"

本地化和社区化是农特产品电商发展的两个重要方向,食物社区是社区化在农特产品需求上的表现形式,合作社是社区化在农特产品生产上的表现形式。基于"食物社区-合作社"的电子商务模式,借助电商平台和合作社汇聚碎片化需求和碎片化生产,提升农特产品生产对市场的反应能力,促进土特产品的商品化。

Localization and community-oriented are two important directions of development of agricultural electricity supplier. The food community is the manifestation of community in the demand of agricultural products. Cooperatives are the manifestation of community in agricultural production. The e-commerce model meets the needs of fragmentation and fragmentation of production, which based on the ＂food community - cooperative＂. It enhances the ability of agricultural production to market response and promote the commercialization of agricultural products.