特色农产品电商发展路径研究

ANALYSIS OF CHARACTERISTICS AGRICULTURAL PRODUCTS E-COMMERCE ENHANCE PATH UNDER THE BACKGROUND OF COUNTRYSIDE E-COMMERCE

我国特色农产品资源丰富,农村电商发展为特色农产品发展提供了新的动力。针对特色农产品电商发展中存在的基础设施落后、生产组织化程度低、电商经营主体不清晰、产品质量标准低、物流配送散慢、品牌塑造能力差等问题,我们必须进一步协调政府、电商平台、特色农产品经营主体之间的关系,强化电商基础设施和电商人才培养,做好产业集群化、质量标准化、物流整合化、营销品牌化的建设,以促进区域特色农业发展,实现农业增效和农民增收。

Our country characteristic agricultural product resources are rich, rural E-commerce provide new impetus to the characteristics agricultural products development. For the existence of the infrastructure, production organization, business entities, product quality standards, logistics and distribution, branding and other issues. Coordination relationship of government, large E-commerce platform and market business entities, strengthening the E-commerce infrastructure, enhance the industrial clusters, quality standardization, logistics integration and marketing brand building. Promote the development of regional characteristic agriculture, to achieve agricultural efficiency and increase farmers＂ income.