新媒体时代下的网页视觉艺术设计研究

Research on Web visual art design in the new media era

以传统视觉艺术设计为基础,实现新媒体时代下的网页视觉艺术设计对网页的整体艺术性具有重要的意义,也是提高网页浏览量的决定性因素。因此,文章以视觉艺术设计及其内容进为基础,总结新媒体时代下的网页视觉艺术设计原则为主体鲜明原则、统一原则、整体原则,并且从版面、文字、色彩3方面提出设计优化建议,以期为我国网页视觉艺术设计的优化起到抛砖引玉的作用。

Based on the traditional visual art design, it is of great importance to realize the art of webpage design in the era of new media to achieve the overall art characteristic ofwebpage, which is also the decisive factor to improve web browsing volume. Therefore, based on the visual art design and its content, the design principles of visual art under the new media era are summarized as the main distinctive principle, unity principle, overall principle, and from the layout, text, color three respects, this paper puts forward the design suggestions to make some contribution to optimize China＇ s webpage visual art design.