微信舆论生态治理研究的价值、现状与路径

The Value,Current Situation and Path of the Research on Ecological Governance of WeChat's Public Opinions

舆论生态治理观是一种用生态学理论中整体、平衡、互动、和谐、全面等观念来综合看待、解决舆论生态中出现问题的观念。在当前舆论热点、突发事件不断,微信舆论已经出现大量谣言、欺诈、侵权等非法不良信息的情况下,加强微信舆论传播与生态治理研究,有利于提高社会治理水平。现有微信舆论治理研究大都从管理、监管、管控等单向视角来研究。研究视角过于强调政府等管理者的作用,忽视了普通公众的自我参与;治理方法过于强调法律、国家机器等硬性管理,忽视了道德、习俗、文化认同等软性控制。加强微信舆论与治理研究,必须创新思维,综合运用多种硬性、软性社会治理手段,加强微信舆论的多维生态治理。

Ecological governance on public opinions is an integral, balanced, interactive, harmonious and comprehensive concept which should be treated and used to solve the general problems in the whole ecological environment of public opinions. In current circumstance, hot topics and emergent events occur frequently. Rumors, fraud cases and right infringement and other illegal information also prevail in the Wechat. Therefore, to strengthen the research on public opinions communication and ecological management of WeChat is helpful to improve the level of social governance. The existing researches of the WeChat public opinions management mostly focus on governance, supervision, control and other one-way visual angle of view, while the two way visual angel research like social and public governance, social psychology and feedback interaction are in serous shortage. The current research methods emphasize too much on the role of government management, ignoring the public participation. The governance methods also emphasize too much on the law and hard management, ignoring the soft management like moral, customs, cultural identity and so on. To strengthen the study on the governance of WeChat public opinions, we must have creative thoughts and use a variety of hard and flexible means of social governance to strengthen the multi-dimensional ecological governance on WeCha（s public opinions.