摘要
保险营销是保险市场开放和保险业务发展的必然产物 ,保险营销队伍建设是保险营销业务健康发展的基础性工作和根本保证。保险公司在大力发展保险营销业务的同时 ,必须注意抓好保险营销人员队伍建设 ,培训保险营销队伍的爱岗敬业精神和集体团队精神 ,努力为营销人员创造施展才能、实现自我价值的空间 。
Sale of insurance is inevitable outcome of opening insurance market and developing insurance business, is basic work and basic pledge of healthy development of sale of insurance. Insurance companies must pay attention to grasp the building of contingent of sale of insurance staff, train their spirit of loving their posts and collective spirit, make efforts to create space of displaying abilities and achieving self-price, guarantee steady and healthy development of contingent of sale.
出处
《理论观察》
2002年第3期121-123,共3页
Theoretic Observation
关键词
保险企业
营销队伍建设
insurance enterprise
building of contingent of sale