5Fernando B,Song J S,Zheng X.Free Riding in a Multi-Channel Supply Chain[R].Working Paper,Duke University,2006
6Kumar N.Ruan R.On Manufacturers Gamplementing the Traditional Retail Channel With a Direct Online Channel[J].Quant Market Econ,2006(4):289-323
7Telser L G.Why should Mantffaeturers Want Fair Tracle[J].Journal of Law and Economics,1960(3):86-105
8Carlton D,Chevalier J.Free Riding and Sales Strategies for the Intemet[J].The Journal of Industrial Economics,2001,4:441-461
9Bell D R,Wang Y,Padmanabhan V.An Explanation for Partial Forward Integration:Why Mamufacturers Become Marketers.Working Paper,the Wharton School,University of Pennsylvania,2002
10Van Baal S.Dach C.Free Riding and Customer Retention across Retailers' Channels[J].Journal of Interactive Marketing,2005(19):75-85