精准扶贫中旅游产业SWOT分析及提升策略研究——以湖南省保靖县为例

SWOT analysis of tourist industry and the strategies of precisely targeted poverty alleviation——Taking Baojing County of Hunan Province as an example

现代旅游业是具有绿色低碳、永续利用、乘数效应、藏富于民等特点的朝阳产业,理应在"精准扶贫"大背景下的"产业扶贫"中发挥重要乃至主导作用.实现旅游扶贫"扶真贫"和"真扶贫"目标,是政府、业界和学界亟需解决的问题.本文基于旅游扶贫的理念,运用SWOT常态分析法对湖南省保靖县旅游产业进行实证分析并给出了提升策略.

Modern tourism is characterized with green low-carbon, sustainable utilization, multiplier effect, and benefiting the people. It should play an important or leading role in how to promote precisely targeted poverty alleviation. For the government, the tourist industry and academia, it is the most pressing task to make every effort to effectively help those who are really poor out of poverty by promoting tourist industry. Based on the theory of Pro-poor Tourism, an empirical analysis was conducted of the tourism industry in Baojing County, Hunan Province by using SWOT method, and then, some suggestions on how to improve tourism industry of Baojing County are pat forward.