消费者电子健康素养评估及在移动医疗中的应用

The Research on the Evaluation of Consumer's Electronic Health Literacy and Application in Mobile Health

消费者的电子健康素养将会影响其使用电子健康资源参与自身健康管理的有效性。本文采用量表开发技术,引入增权理论,编制了移动版的电子健康素养量表m-eHEALS。通过m-eHEALS对我国3083例网络消费者进行的电子健康素养测评和分析中发现:他们在利用互联网获得健康资源上有着广泛的心理认同和行为趋向,但互动评判能力较低;电子健康素养与感知易用性、社会影响、感知有用性、感知风险均有正相关关系,并通过它们间接影响消费者对医疗健康类App的使用意愿。本文最后讨论了如何利用电子健康素养的评估结果实现移动医疗用户的使用习惯培养、增权路径选择、风险防范和应用采纳。

The electronic health literacy of consumers will affect their effective use of electronic health re- sources, participating in their own health management. In this paper, the empowerment theory is introduced to developing the mobile version of the electronic health literacy scale（m-eHEALS）; applying m-eHEALS to the evaluation and analysis of electronic health literacy in 3083 cases of network consumers in China, which founds out that their access to health resources in the use of the Internet has an extensive psychological identity and behav- ior tendency, but the interactive judgement ability is low;electronic health literacy and perceived ease of use, so- cial influence, perceived usefulness, perceived risk have positive correlations, and through them indirectly affect consumers＂ intention to the use ofthe medical and health category App; Finally, this paper discusses how to use the results of the electronic health literacy evaluation, in order to implement the mobile health user habits training, empowerment path selection, risk prevention and application of adoption.