体验营销理念在奥运火炬传递活动中的运用

体验营销反映了受众参与的概念,奥运火炬传递活动作为体育赛事的一个环节也强调了全民参与体验的重要性。本文在分析奥运火炬传递中运用体验营销理念的意义的基础之上介绍了奥运火炬传递对体验营销理念的运用。

Experiential marketing reflects the concept of audience participation,the Olympic torch as one of sporting events also highlighted the importance of the participation of all people experience.Based on the analysis of the Olympic torch relay in the use of experiential marketing concepts based on the significance of the Olympic torch relay has been introduced to the use of the concept of experiential marketing.