摘要
通用汽车公司拥有百年历史,雄踞汽车霸主地位长达77年,然而,今天不得不求助于美国政府以维持经营。本文通过纵观通用汽车的发展历史,将从公司总战略和差异化战略角度来分析为何其走到了今天这一步。
General Motors has hundred year history,is majestically located the automobile hegemonic position is 77 years,however,can not but seek help today in The US government maintains the management.Does this article through the holoscopic General Motors' historical development,why analyze it from the company total strategy and the variation strategy angle to arrive at today this step.
出处
《改革与开放》
2009年第5X期78-78,80,共2页
Reform & Openning
