山海关古城的SWOT分析

本文采用SWOT分析法,分析了山海关古城开发的的优势、劣势、机会以及威胁,为著名历史文化名城山海关打造"南有丽江,中有平遥,北有山海关"的旅游形象提供理论基础。

In this paper,SWOT analysis,an analysis of the ancient city of Shanhaiguan development strengths,weaknesses,opportunities and threats,as well-known historical and cultural city Shanhaiguan create 'south of Lijiang,Pingyao in the north have Shanhaiguan' image of providing the theoretical basis for tourism.