跨国公司提升品牌价值的经验及对我国的启示

随着全球经济的发展,品牌日益成为企业管理者关注的焦点。本文通过阐述提升品牌价值的必要性,分析跨国公司提升品牌价值的经验。指出了我国企业在提升品牌价值中存在的一系列问题,并进一步提出一些可行性的建议,有助于使中国的企业能在国际竞争中获得更好的发展,让更多的中国品牌走向世界。

Along with global economic's development,the brand becomes the focal point which day by day the enterprise superintendents pay attention.This article through the elaboration promotion brand value's necessity,the analysis Multinational corporation promotes the brand value the experience.Had pointed out Our country Enterprise in promotes a series of questions which in the brand value exists,and further proposed that some feasible suggestion,is helpful in enables China's enterprise to obtain a better development in the international competition,lets the more Chinese brands move toward the world.