摘要
在阐述银联服务营销理念的基础上,研究了银联服务营销模式的建议,促使银联跳出传统服务营销的逻辑思维方式,创造出全新的服务营销模式。
On the basis of the ideas of Unionpay's service marketing,it has studied the suggestion of Unionpay's service marketing,urged jumping out of tradition logical thinking way of service marketing and created the new pattern of service marketing.
出处
《改革与开放》
2009年第10X期103-104,共2页
Reform & Openning
关键词
服务营销
模式
创新
service marketing mode innovation
