出版单位工作流程再造

本文针对转制后出版单位面临的提高经营管理水平的迫切要求,聚焦于图书出版工作流程问题展开分析研究,描述并分析了在市场经济条件下传统出版工作流程的不足之处,并结合全员营销观念、战略管理理论等现代经营管理思想提出了适应出版单位发展需要的新流程,即推式出版工作流程。

This article after transformation publishes enhancement managerial and administrative expertise urgent need which the unit faces,focuses launches the analytical study in the books publishing work flow question,described and has analyzed under the market economy condition the tradition publishing work flow deficiency,and unified whole staff modern management and operation thought and so on marketing idea,strategy management theory to propose the adaptation publication unit developed the new flow which needed,namely pushed the type publishing work flow.