摘要
快速消费品行业是中国市场化程度最高的行业。但存在很多让人棘手的问题。鉴于此,对于一个企业公司而言,如何规避风险,培养自己的核心竞争力和品牌策略显得尤为关键。
The fast consumable profession is the Chinese marketability degree highest profession. But the existence the thorny question. In view of this, speaking of an Enterprise company, how to dodge the risk, raises own core competitiveness and the brand strategy appears especially essential.
出处
《改革与开放》
2009年第12X期115-115,共1页
Reform & Openning
关键词
品牌
核心竞争力
战略
Brand Core competitiveness Strategic
