摘要
文化营销是新型的营销技术和策略,它注重文化的媒介作用,强调文化适应和文化运用,并且有其运作的相关原则和独特的功能。本文拟对此探析一二。
The cultural marketing is the new marketing technology and the strategy, it pays great attention cultural the vector effect, emphasizes the cultural adaptation and the cultural utilization, and has its operation related principle and the unique function. This article plans to search regarding this analyzes 12.
出处
《改革与开放》
2009年第12X期250-250,共1页
Reform & Openning
关键词
文化营销
原则
功能
Cultural marketing principle function
