宁波城市节庆活动的文化表达与可持续发展

目前宁波大多数节庆活动创办并没有立足本地文化,而是带着盲目跟风、强行攀比的色彩,对节庆市场缺乏持久吸引力,节庆经济丧失了可持续发展能力。基于以上原因,本文试图在理论上深入研究节庆活动发展中文化内涵的挖掘问题,尝试建立节庆活动发展的文化机制,实现城市节庆的持续发展。

At present Ningbo majority celebrate the activity to organize has not based the local culture, but is having blindly the color which with the wind, competes forcefully, celebrated the market to the festival to lack the lasting attraction, the festival celebrates the economy to lose the sustainable development ability. Based on the above reason, this article attempts the deep research festival to celebrate in theoretically the active development the cultural connotation excavation question, the attempt establishment festival celebrates the active development cultural mechanism, realizes sustained development which the urban festival celebrates.