浅谈电子商务中的消费心理

在电子商务活动中人们是通过网上丰富的商品信息、完善的物流配送和方便安全的资金结算系统进行交易。面对崭新的交易方式,消费者的心理势必发生相应的变化。本文从对电子商务活动中消费者心理特征,变化和影响因素等方面进行分析,探讨网络消费者的心理。

In the electronic commerce activity the people are through on-line rich commodity information,the consummation physical distribution allocation and the convenience security fund checkout system carry on the transaction. Facing the brand-new trading mode,consumer's psychology will have the corresponding change inevitably. This article from to the electronic commerce activity in the consumer psychological feature,aspects and so on change and influencing factor carries on the analysis,the discussion network consumer's psychology.