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崇明生态农业产业化进程中生态农产品营销策略研究

崇明生态农业产业化进程中生态农产品营销策略研究
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摘要 近年来,崇明县委县政府紧紧围绕生态岛建设和农民可持续增收这条主线,坚持以品牌为抓手,大力推进品牌标准化生产和市场化运作力度,走出了一条本土化的生态农产品营销之路,崇明生态农产品营销,应在营销理念、政策、信息、市场、品牌、人才等方面作深入的研究,以进一步推动生态农业产业化进程。 In recent years,the Chongming county party committee County government closely additionally received this master line sustainably regarding the ecology island construction and the farmer,insisted that take the brand as the gripping device,advanced the brand standardization production and marketability operation dynamics vigorously,went out the localilzation road of ecology agricultural product marketing,the Chongming ecology agricultural product marketing,should in aspects and so on marketing idea,policy,information,market,brand,talented person do the thorough research,by further promoted the ecological agriculture industrialization process.
作者 袁玉琴
出处 《改革与开放》 2010年第2X期51-52,共2页 Reform & Openning
关键词 生态农业产业化 农产品营销 策略研究 The ecological agriculture industrial production agricultural product marketing strategy studies
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  • 1http://www.shanghai.gov.cn/shanghai/node2314/node2315/ node15343/userobject21ai363633.html .

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