浅谈我国体育广告的发展策略

在我国体育传媒市场的独特背景下研究广告传播策略,不仅需考虑体育广告的策略模式,还应选择恰当的体育广告时机,根据不同体育广告媒体的特点采取多种传媒组合传播的策略,从而增加广告传播的广度,提高广告传播深度,延伸广告覆盖范围,产生轰动效应和良好的促销效果。

Studies the advertisement dissemination strategy under our country sports media market's unique background,not only need consider the sports advertisement the strategy pattern,but should also choose the appropriate sports advertisement opportunity, adopts many kinds of media combination dissemination according to the different sports advertisement media's characteristic the strategy,thus increases the advertisement dissemination the breadth,enhances the advertisement dissemination depth,extends the advertisement coverage area,has the sensational effects and the good promotion effect.