浅析网络营销在家装建材行业的应用

文章从企业与消费者沟通,时空限制,营销成本等方面分析了家装建材企业开展网络营销的必要性。最后,文章对家装建材企业的网络营销策略进行了探讨,突出了基于体验式营销的虚拟家装空间的建立和家装网络事件营销两种营销策略。

This article from the enterprise and consumer communication,time and space constraints,marketing costs,it analyzed the home improvement building materials need for enterprises to develop Internet marketing.Finally,the article on the home improvement building materials business network marketing strategy are discussed,highlighting the experiential marketing based on the virtual space of the building and home improvement home improvement network of event marketing are two marketing strategies.