从各国公关战略中探寻中国国家公关之路——提升国家政府形象与公信力研究

国家形象作为一国的"无形资产",体现着国家的"软实力"。经济全球化和信息化时代,世界各国都积极利用公关传播手段量身打造国家形象的公关战略。本文归纳整理出世界各国具有代表性的六大公关战略,并通过和中国对比分析,试图探寻出新世纪我国的国家公关之路。

As the 'Intangible Assets' of a nation,'National Image' remarks the 'Soft Power'.Every country government is concentrating strength to promote their 'National Image' by virtue of Public Relation Strategies in the information age of globalization.The thesis sum up 6 representative PR strategies among the countries in the world,compared with situation of China,and searched out our country's future of PR Strategies.